- Visual identity
- Overview
- Logo
- Color
- Typography
- Assets
Overview
Brand positioning statement
Jirav believes in a world where teams come together empowered with the financial insights to maximize their potential. We accomplish this by connecting people with the information and knowledge they need to create a plan and drive towards it with speed and confidence.
Brand theme
Business planning built for growth
JIrav’s all-in-one FP&A solution, unlocked by the power of driver-based financial modeling, helps businesses take on complex business planning with confidence. Purpose built for growth, Jirav is fast, easy and has made core FP&A capabilities accessible to organization of any size.
For more detailed examples you can download the pdf in the assets section.
Logo
Primary logo
A logo is the embodiment of the brand. It is the brand simply summed up in one tiny, neat little package. Therefore, the logo must at all times be perfectly legible and without obstructions.
Secondary logo
It is preferred to use the logo lock-up with the circle. However, there may be instances when the Jirav word mark will need to be used on its own. These circumstances occur mainly with swag items such as pens, embroidery, and occasionally on small banners.
Clear space
Clear space is the area that is required around the logo—it must be kept free of other graphic elements such as headlines, texts, images, and the outside edges of materials. The minimum required clear space for the logo is equal to the height of the J in the Jirav logo.
Mistakes to avoid
Consistent presentation is an important part of making our logo recognizable. The following examples highlight a few improper uses:
- Do not distort
- Do not use unapproved colors
- Do not rotate
- Do not outline
- Do not apply effects
For more detailed examples you can download the pdf in the assets section.
Color
Color overview
Color defines and unifies Jirav’s visual brand and incorporates a palette that can be combined and implemented with consistency and clarity. The color hierarchy ensures Jirav is always properly represented.
Use
The primary palette should always be used as the predominant color scheme. The secondary palette is reserved for supporting elements and when an additional color is needed to add contrast or to differentiate elements.
Primary color palette
Jirav orange
Hex #F16622
R 255
G 97
B 53
PMS 171
C 0
M 77
Y 83
K 0
Dark mode grey
Hex #2B343B
R 43
G 52
B 59
PMS 432
C 78
M 66
Y 56
K 54
Pale cerulean blue
Hex #474542
R 190
G 222
B 237
PMS 628
C 24
M 0
Y 6
K 0
Secondary color palette
Gainsboro grey
Hex #EEFCFD
PMS 656
R 238
G 252
B 253
C 5
M 0
Y 1
K 0
Sun yellow
Hex #FFCC05
PMS 116
R 255
G 204
B 5
C 1
M 19
Y 100
K 0
Sky blue
Hex #3BC4F1
R 59
G 196
B 241
C 62
M 1
Y 1
K 0
Brunswick green
Hex #2A756C
PMS 626
R 42
G 117
B 108
C 82
M 36
Y 58
K 15
Bister brown
Hex #59231A
PMS 4625
R 89
G 35
B 26
C 38
M 83
Y 82
K 57
For more detailed examples you can download the pdf in the assets section.
Typography
Primary typeface
Proxima Nova is our primary typeface, chosen to reflect the bold, geometric form of the logo. The default weight for headlines is bold.
Proxima Nova
Alternative typeface
When our licensed font is unavailable, Roboto is an approved free alternative to the brand font. One key example of the proper use of this font would be in company-wide PowerPoint templates where a brand font is not licensed.
Download the free Google font
Roboto
For more detailed examples you can download the pdf in the assets section.
Assets
Downloadable assets
Access logos, icons and background patterns. See the PDF for more specific guidelines and examples.
