Jirav empowers Founder’s CPA to scale advisory services and generate new recurring revenue

Industry: Outsourced accounting and financial services

Founder’s CPA is an innovative firm that provides accounting services to businesses ranging from pre-revenue startups to established small businesses.

Headquartered in Chicago, Illinois, the firm utilizes cloud-based technology to provide their clients with a full range of CFO services, from the month-end close to financial modeling and scenario analysis.

The Shift to advisory services in the accounting profession is being led by customer demand. Clients want accounting firms to provide business advisory tools and services, and leading firms are responding. Founder’s CPA works with a variety of businesses and required an FP&A tool that would help the firm provide advisory services to every one of their clients regardless of industry or stage of growth.

Curt Mastio, Principal at Founder’s CPA, also needed a solution for advisory services he could integrate into the firm in an efficient and scalable way.

The first cloud-based financial planning tool Curt tried didn’t work out. He was frustrated by the tool’s user interface and struggled to implement it in his firm. “It was clear that the tool was designed by engineers, not accountants, said Curt.

After scrapping his first attempt at implementing FP&A software, Curt decided to give Jirav a try. According to Curt, the Jirav solution was “easy to navigate” and seemed like it was built with businesspeople in mind. Jirav’s feature set scaled well across the Founder’s CPA client list, which ranges from pre-revenue startups to those with over $35 million in annual revenue. The platform offered value to every client while still being powerful enough to handle the financial modeling and scenario planning workload of his bigger clients.

Opening the door to new business

With Jirav on his side, Curt can offer his customers state-of-the-art business planning and advisory services, adding value to Founder’s outsourced CFO offerings. This has allowed Curt to grow his business every year, and gain and retain more clients. We were able to generate over six figures annually in new business thanks to Jirav, said Curt.

Tangible value in the sales process

Curt has been able to attract more clients than he would have otherwise by integrating Jirav into his sales presentations. Jirav allows Founder’sCPA to visualize the results of their monthly accounting services with attractive cloud-based reports and dashboards.

“I started implementing Jirav as part of our sales process to show that not only can we provide that back office, but we can also be in the room to provide more information when you are making critical business decisions,” said Curt.

Scaling CFO services while saving time

A big challenge of growing an outsourced CFO service line in an accounting firm is managing time. Jirav’s cloud-based automation lets Curt and his team save time, allowing them to spend more of their time with clients while continuing to grow.

“We are definitely saving time. It makes the advisory services of an accounting firm scalable as on e person can do more,” said Curt.

An FP&A solution for every client

A common problem with most FP&A software is that it’s either too difficult to use or too expensive to use with every client. Jirav is different. Curt can use Jirav for all his clients regardless of size or funding stage. Smaller clients benefit from KPI dashboards and customizable financial reports. Larger businesses take advantage of the sophisticated driver- based budgeting and planning features. Jirav can grow with growing businesses as their planning needs get more complex.

“Giving companies in the smaller business space the extra visibility in an easy-to-understand format and way provides a lot of values” said Curt.

Growing the firm while maintaining excellent service

With Jirav, Founder’s CPA has been able to elevate the firm’s outsourced accounting offerings. The powerful yet digestible FP&A solution enhances the advisory services Founder’s offers clients of all sizes, and has enabled the firm to develop business while simultaneously spending more face time with long-time clients.